You control who sees the pop-ups and when by customizing triggers and target rules. Unbounce offers targeted pop-up creation, completely controlled by the user. Even its most basic plan comes with the ability to test different page elements and creatives and view visitor stats in real time.
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While all software on this list offer A/B testing, Unbounce offers it at all pricing levels. Note that competitor Instapage also offers dynamic text replacement. No longer do separate landing pages need to be created for separate keywords – it’s a one-size-fits-all template now. In terms of SEO and PPC, this was a game changer. This automatically swaps out keywords on the page to match the keywords that a user searched for. Not surprisingly, Unbounce was the first to roll out dynamic text replacement. Like Instapage, the drag and drop editor allows you to place elements anywhere on the page rather than being confined to specific rows and spaces. Over time, it’s remained one of the best available due to its easy and flexible interface. Unbounce Landing Page Software ReviewĪs the first to hit the market, Unbounce introduced many to the possibilities of landing page software. If you want the extra bells and whistles, you may be better off with a different software. Instapage is excellent if you plan to produce landing pages and landing pages only. While it’s Core plan isn’t exactly exorbitant, it isn’t exactly cheap either.Ĭompared to the other software offering similar features, it’s pricier than some on the list, and doesn’t come with the ability to produce pop-ups. That said, it lacks some of the features of the other software on the list, like leadboxes, etc. In fact, if you’re looking just for landing pages, it’s a mark in Instapage’s favor. Instapage integrates with most of the major email providers, including: In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc. In the Conversion Goals section, you can set specific goals to track in your analytics. Once there, in the right-hand dropdown menu, you’ll find sections called Conversion Goals and Analytics. Rather than simply track your analytics as your campaign goes live, you can set up conversion goals right in the Editor. This is by far one of the best features when it comes to Instapage. Instapage’s interface is widely regarded as the easiest to use.Įverything – including the editor, widgets, and functionality – are easy to use and create, making the entire process quick and painless, and ideal for beginners new to the landing page space. This allows anyone to review, edit, and comment on pages and campaigns before publishing. Instapage also offers an easy way to collaborate with different members of your team. Note: Heatmaps are only available for the Optimer plan and up. These allow you to gain some insight into how visitors behave on your landing page by tracking mouse clicks, movement, how far your visitors scroll, and where on the page they spend the most time. Here’s another cool one: Instapage’s analytics come with heat maps. While you do this, Instapage will display guidelines to help you line everything up properly. Most software uses widgets, which you can move to pre-assigned boxes throughout the page.īut with Instapage, you can move them anywhere on the page and even layer them on top of each other. With it, you can adjust the fonts, colors, and designs to match your existing website or marketing materials.īeyond that, its Pixel Perfect drag and drop editor allows you to place elements on the page.
Once you’ve chosen, the Instapage template editor is one of the best around. If you choose to use their templates, you can filter the many options down to specific types: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and thank you page. Instapage offers an impressive 195 (and counting) templates, with an option to upload an existing landing page from another service to the Instapage platform. You can build any kind of page you’d like, though Instapage really shines when it comes to: Like the others in this review, Instapage helps you build powerful landing pages proven to convert.
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